What is Pay Per Click
PPC, or “Pay-Per-Click” is also referred to “paid search”, “cost per click” and “search engine marketing”.
Pay per Click refers to the method of payment you use to pay for your online advertising. Google PPC is the most popular, but paid search is also available on the search engine Bing and others. Paid search advertising can be very effective when done properly, supplying qualified leads across all industries.
An example of one of the most popular forms of pay per click advertising is in Google search results. When someone submits a search query for a keyword or keyword phrase, Google will return ad results that includes the businesses who have selected to use those phrases in their advertising. Search results for that keyword or keyword phrase appear in the “Sponsored Links” section of the results page, either at the top, on the right side or at the bottom; sometimes there are ads in all three areas.
Buying PPC advertising is deceptively easy on sites like Google. Adwords will walk you through a very simple process and get your ad online in no time. Without knowing how to manage the campaign, create landing pages, do proper keyword research and use negative keywords and proper campaign settings, you can easily overspend your budget with poor results. It is highly recommended that you either hire a professional (ie: us) to set up and manage your campaign, or get some one on one consulting.
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The key to delivering a great website requires a solid understanding of what our client needs. Every WordPress agency has its own process, we break our development process down to 6 key stages. We use a hybrid agile project management approach.
Targeting the right keywords is one of the most important components of launching a successful PPC account. Showing ads for the right search terms can make or break your ROI.
Digital advertising on Google and Bing present a unique opportunity to clearly identify and segment users into different audiences. With such fragmentation, we can granularity target select users based on certain demographics and behavior, or cast a larger net and blanket and entire area
Once the account’s setup and structure are approved, your campaigns will launch and ads will being generating impressions. During this time our team will closely monitor the initial performance of your account and gather as much data as we can
TYPES OF PAY PER CLICK ADS
Static image that would fill the entire ad block on the website it appears upon. You can custom your imagery, layouts and background colours on image ads
Text ads on display are the same as you would on the search network. Text ads consist of a headline and two lines of text, and allow advertisers to create a range of ads to text which copy is generating the most clicks.
Becoming more popular since YouTube is included on the Display Network. You can now utilise Google AdWords Display Advertising to place your ads next to YouTube videos.
The shopping ads consist of an image, a product title, a price and a brand or website name/URL. Google Shopping ads give people the opportunity to visually compare products before even clicking through to any websites.
Since we work with a variety of small to medium-sized business, we understand that you have to stick to your budget. We offer a few pricing options that help you stick to those budgets. Reach out to us today to learn more about what we can offer with PPC.