What is UX & UI Design?
UX & UI design comes combines design principles with user psychology and experience. By talking a deeper look into the why users click and engage with content, our team can create lasting improvements to your user experience and drive conversion rates.
A good first step for a UX design is product and concept development, which includes researching existing users to create user personas.We conduct user interviews and contextual research, (observing users engaging in an everyday environment). Once our UX designers have an initial idea of what the product should do and what the customer experience should entail, they move on to wireframes, prototypes, and mockups.
Wireframes demonstrate where content lives, and how the app or website functions (screen by screen). Wireframes are typically drawn by hand or designed on a computer in grayscale with minimal colour, text, and images. The wireframe is detailed enough to explain the purpose of the product, presenting the specific layout to achieve that purpose.
Our UX designers make changes to the layout, structure, and functionality of the product at the wireframe stage. Our designers draw wireframes by hand, so the time investment and development costs are minimal. At the end of the wireframe phrase, a UI designer will then brings the page to life with images, text colour, and interactions.
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As a UX and UI Agency, our first step is always about gaining understanding and knowledge of your business and its users. We dig deep to know everything possible, helping us craft the best possible solution for your business.
We begin by understanding the company’s vision and project goals, taking the time to learn everything we can about your users, industry, and key competitors.
We identify key performance indicators, aligning with you on the business objectives for the project.
The wireframes and architecture are often considered the “blueprint” of a project. During this phase, we begin digitally sketching out the project in a crude format.
We develop a design that creates a genuinely satisfying experience for your users.
We choose the right platform to make the code device- friendly and functional across all platforms.
Micro-interactions are added to help impress and engage your target audience.
We test our designs and architectures with real-world personas and users.
WHY IS UX & UI DESIGN IMPORTANT
Think of your website as a brick-and-mortar store. People are coming in the door, but they’re not buying anything. The CRO solution: test the colour of paint on the door. Will red paint inspire customers to buy? Or is blue more likely to make people open their wallets? Sure, a few more people might buy when the door is blue. But it’s only the beginning of the problem with your sales.
Is the layout of the store logical and easy for customers to navigate? Are your best products in the front window, or are they hiding in the back? Is the cashier at the checkout too slow or just plain rude? In short: is your store optimised for its customers?
That’s where UX & UI design comes in: It combines the design principles and psychology of User Experience with the best testing methodologies and tools of CRO. UXO takes a deeper look into the why of your users’ clicks, from messaging and site copy to design and UX, and uses that to build substantial, lasting improvements to your experience. Because conversions are about more than statistics