UX & UI Design

What is UX & UI Design?

A good first step for a UX design is product and concept development, which includes researching existing users and creating user personas based on this research. We  conduct user interviews and contextual research (observing users do an activity in their usual everyday environment). After UX designers have an initial idea of what the product should do and what the customer experience should entail, they move on to wireframes, prototypes, and mockups.

Wireframes demonstrate where content goes, and how the app or website functions (screen by screen). Wireframes are typically drawn by hand or designed on a computer in grayscale with minimal colour, text, and images. The wireframe should be detailed enough to explain the purpose of the product and also present the specific layout to achieve that purpose.

Our UX designers make the most changes to the layout, structure, and functionality of the product at the wireframe stage. Because our designers draw wireframes by hand, the time investment and development costs are minimal. At the end of the wireframe phrase, a UI designer takes over and brings the page to life with pictures, text colour, and interactions.

Tools we use





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Our work process

As a UX and UI Agency, our first step is always about gaining understanding & knowledge. We dig deep to know everything possible that will help us craft a better solution.


We begin with understanding the company’s vision and project goals.

Problem Statement

We identify key performance indicators for the project


The wireframes and architecture are often considered the “blueprint” of a project. During this phase, we begin sketching out the project in a crude format digitally.

User Journey

We attain a design that makes an experience genuinely satisfying for users.

UI Framework

We choose the right platform to make the code device friendly.


Micro-interactions are added for awe-striking our target audience.


We test our designs and architectures with real-world personas and users.

Our Certifications


Increases CRO

Think of your website as a brick-and-mortar store. People are coming in the door, but they’re not buying anything. The CRO solution: test the colour of paint on the door. Will red paint inspire customers to buy? Or is blue more likely to make people open their wallets? Sure, a few more people might buy when the door is blue. But it’s only the beginning of the problem with your sales.

Is the layout of the store logical and easy for customers to navigate? Are your best products in the front window, or are they hiding in the back? Is the cashier at the checkout too slow or just plain rude? In short: is your store optimised for its customers?

That’s where UX & UI design comes in:  It combines the design principles and psychology of User Experience with the best testing methodologies and tools of CRO. UXO takes a deeper look into the why of your users’ clicks, from messaging and site copy to design and UX, and uses that to build substantial, lasting improvements to your experience. Because conversions are about more than statistics